SOCIAL MEDIA MONITORING

  (German version) SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 22 of them responeded during the third survey period. Application of the SOMEMO evaluation framework ensures that those criteria which were defined as relevant [...]

SOMEMO proudly presents: Compare up to 5 tools of your choice and see results at a glance! Please note: This service compares all vendors, which applied the new SOMEMO evaluation framework, which are 34 at the moment an still counting. Information to vendors, which applied an older version and did not update their information, can [...]

SOMEMO-VI-2012 (PDF) (German version) SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 30 of them responeded during the second survey period in VI-2012. For 2 companies SOMEMO added evaluation through own observation. Application of the [...]

SOMEMO-I-2012 (PDF) (German version) SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 24 of them responeded during the first survey period in I-2012. For 2 companies SOMEMO added evaluation through own observation. Application of the [...]

There are more than 400 social media monitoring tools, measuring and reporting different things. Due to technological progress their features and services change permanently. Still, managers in charge have to decide which tool to implement (and pay for). It was high time to present a model, which allows to shortlist tools within short time and without the [...]

There are different metrics to measure social media – and there are metrics delivered by social media monitoring tools which is something different. This means social media activities are not measured by social media montoring (tools) alone. Monitoring tools deliver important insights and metrics alongside with well known disciplines like controlling or market reserach. Unfortunately [...]