Web Analyzer

The Web Analyzer by Valuescope delivers a monitoring solution which basically fullfills all requirements for professional usage. The tool is optimized for analyzing the German language. Data-management via filter-functions is mature. Limitations – at least according to the SOMEMO framework – include flexibility of the dashboard, reports and data-interfaces. Evaluation was done by the vendor. [...]

Read more

“EURO 2012″ as use-case

In order to give an example on how a social media monitoring tool can be used, the Austrian vendor Sensemetric analysed buzz around the EUFA EURO 2012. The vendor tracked and analysed what Austrian football-fans discussed on Twitter, Facebook, Foren, Blogs & Co. Analysts looked for comments on the topic in the context of involved [...]

Read more

GfK | Social Media Intelligence

Sensemetric is a very good social media monitoring solution compared to requriements defined by SOMEMO. This year, GfK bought Sensemetric and offer it as their “Social Media Intelligence” solution. Clients will benefit from synergies. Above monitoring they offer ad hoc analysis, too. Due to the Limitations include that influence analysis is only done for a [...]

Read more

Cognos Consumer Insight by IBM

Cognos Consumer Insight is the social media monitoring solution offered by IBM. Compared to a thinkable maximum there are some limitations,, although the tool of course fullfills all requirements for professional usage. Export-Funktions for instance could be more flexible. Evaluation was done by the vendor. Results of Evaluation VI-2012 for IBM (PDF)

Read more

First steps into happy monitoring

When companies are new to social media monitoring their questions are: How do I get into it? When and how? Which tools should we use? How much money should we invest. The answer is: This depends on how mature your company is: Stage 1: Start-up / Product development / Prelaunch As nobody knows the new [...]

Read more

360° Monitor by IPM United

The 360° Monitor offered by IPM United delivers a good full-service monitoring solution, but still does not fullfill all minimum requirements defined by SOMEMO. Influence analysis is missing. Sentiment is done manually by the vendor. Evaluation was done by the vendor. Evaluation Results VI-2012 for 360° Monitor (PDF) Evaluation Results V-2012 for 360° Monitor (PDF) [...]

Read more

Opinion Tracker

Opinion Tracker by datenwerk delivers a monitoring solution to track social media content related to a combination of search terms. Since the last evaluation in June, SOMEMO attests major improvements. All requirements for professional usage can be delivered – for a very reasonable price. Evaluation was done by the vendor. Demo-Track: https://tool.opiniontracker.net/demo/phones   Evaluation Results [...]

Read more

InfluenceMonitor by Onalytica

Evaluation Results IV-2012 for Onalytica (PDF) The InfluenceMonitor dashboard offered by Onalytica delivers market intelligence from the online debate and focuses on identifying key influencers and market trends as well as measuring brand reputation and predicting market share outcomes. The tool is not a classical social media monitoring solution in that it does not monitor all [...]

Read more

Imente by Augure

Imente by Augure offers a good monitoring solution, although there are some limitations like that there is no influence analysis. Compared to the last report the evaluation was amended in certain points. Evaluation was done by the vendor. Evaluation Results I-2013 for Imente (PDF) Evaluation Results IV-2012 for Imente (PDF) If you use this tool, [...]

Read more

Rankur

Rankur offers a mature monitoring solution with little limitations concerning the optinal processing of doublets and the flexibility of the dashboard. Evaluation was done by the vendor. Evaluation Results VI-2012 for Rankur (PDF) Evaluation Results IV-2012 for Rankur (PDF)

Read more