About the Author
Helene Fritzsche has designed and analyzed market-leading online media since 1995. In 2011, she founded SOMEMO.at, an initiative aiming to disentangle information on Social Media Monitoring. Helene has spoken at numerous conferences and events at different locations and universities across Europe, explaining how to measure Social Media. This year, Helene will speak to MBA students in Vienna.
As consultant at vi knallgrau she supports retailers and consumer brands in the German speaking countries. Before that she was Head of R&D of Krone Multimedia, online subsidiary of the Kronen Zeitung, the biggest newspaper of Austria. Helene holds a MBA degree by the MODUL Private University Vienna with a focus on New Media Technology and Management.