GfK | Social Media Intelligence

Sensemetric is a very good social media monitoring solution compared to requriements defined by SOMEMO. This year, GfK bought Sensemetric and offer it as their “Social Media Intelligence” solution. Clients will benefit from synergies. Above monitoring they offer ad hoc analysis, too. Due to the Limitations include that influence analysis is only done for a certain share of authors. Compared to the last evaluation, the price increased to 12.900 EURO per year. Evaluation was done by the vendor.

Evaluation Results SOMEMO I-2013 for Sensemetric

Evaluation Results SOMEMO VI-2012 for Sensemetric

UEFA EURO 2012 as a Use-Case


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