Must have read books

If you want to step into the topic of social media monitoring and measurement, SOMEMO recommends these books:

Web Analytics 2.0THE basic literature on web analytics written by Avinash Kaushik, “The Digital Marketing Evangelist for Google”.
Social Media AnalyticsGood overview by Marshal Sponder, “the webmetricsguru”. Previous knowledge about web analytics is helpful.
Measure what mattersEasy to read, deep insights: Introduction on how to measure communication by Katie D. Paine
Favorite quote: “Too often people will complain that marketing dollars spent on social media are ‘unmeasurable’, when, in fact, the real reason metrics don’t exist is that no one ever articulated just what the social media program was designed to do. And, ‘getting our feet wet in social media’ is not a measurable goal – unless you’re a duck.”
(Paine, 2011a, p. 9)
Social Media MetricsA little superficial but interesting to get into it: Social Media Metrcis by Jim Sterne

If you want to buy these books, please use the links above. This supports SOMEMO :-)
Any further suggestions? Please share your tipp as a comment below!

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