Google Alerts

Google Alerts is the often mentioned and recommended free tool for monitoring social media and online content in general. According to this evaluation, Google Alerts is not recommendable as it does not fullfill 5 of 15 minimum requirements for professional usage (left blank in the pdf). Managers have to invest in manual analysis, the more if results exceed a certain limit. Evaluation was done by the author.

Results of Evaluation VI-2012 for Google Alerts (PDF)

Results of Evaluation I-2012 for Google Alerts (PDF)

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