UMT Delta by uberMetrics

Results of Evaluation I-2013 for uberMetrics (PDF)

Results of Evaluation X-2012 for uberMetrics (PDF)

Results of Evaluation I-2012 for uberMetrics (PDF)

UMT Delta by uberMetrics (a spin-off of the Humboldt-University in Berlin, Germany – formely known as MediaMetrics) offers a mature proprietary development with small cut backs. Compared to the last evaluation in January, the tool offers maximum flexibility concerning data-management and additional languages can be added for sentiment detection. According to the vendor, TV and Radio content is analyzed as well (spoken language is transformed automatically into written content which is searched through). This is an interesting and valuable solutions for cross-platform media monitoring, but of no extra value when focusing on social media monitoring alone. Evaluation was done by the vendor.


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