SOMEMO VI-2012 Results

SOMEMO-VI-2012 (PDF) (German version)

SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 30 of them responeded during the second survey period in VI-2012. For 2 companies SOMEMO added evaluation through own observation.

Application of the SOMEMO evaluation framework ensures that those criteria which were defined as relevant are compared. Choice, definition and argumentation are result of Helene Fritzsche’s MBA Master Thesis.

SOMEMO VI-2012 shows a snap-shot of what these tools can deliver. Technologies develop very quickly. Compared to the SOMEMO I-2012 Report published in January, 84 % of vendors claimed that their software developed in certain categories.

Social Media Monitoring Tools can do much more than evaluated here, but to include all details would make evaluation too complex. Using the SOMEMO evaluation framework does not replace tests. Requirements from one company to the other are too different, to do general tests, but the framework allows to short-list tools, which can be tested afterwards.

I would like to thank all vendors who attended so far.
If you are a vendor and would like to attend, please feel free to use the online evaluation framework. It only takes some minutes and is for free.
For more informatione please contact Helene Fritzsche.


>> NEW: Up to 5 tools of your choice compared at a glance

>> SOMEMO I-2012 Results

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2 Responses to “SOMEMO VI-2012 Results”

  1. Hallo miteinander, schöne und interessante Studie.

    Es wäre schön, wenn wir bei der nächsten Evaluierung und Gegenüberstellung mitaufgenommen werden könnten. Das würde uns sehr freuen.

    Viele Grüße,
    Das VICO-Team

  2. Hallo, liebes VICO-Team

    Leider bin ich erst jetzt damit fertig geworden, die Kommentare zu durchforsten und Spreu vom Weizen zu trennen.

    Ich freue mich darauf, VICO zu präsentieren.