(German version)

SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 22 of them responeded during the third survey period.

Application of the SOMEMO evaluation framework ensures that those criteria which were defined as relevant are compared. Choice, definition and argumentation are result of Helene Fritzsche’s MBA Master Thesis.

SOMEMO I-2013 shows a snap-shot of what these tools can deliver. Technologies develop very quickly. Compared to the SOMEMO VI-2012 Report published in June, 54 % of vendors claimed that their software developed in certain categories.

Social Media Monitoring Tools can do much more than evaluated here, but to include all details would make evaluation too complex. Using the SOMEMO evaluation framework does not replace tests. Requirements from one company to the other are too different, to do general tests, but the framework allows to short-list tools, which can be tested afterwards.

I would like to thank all vendors who attended so far.
If you are a vendor and would like to attend, please feel free to use the online evaluation framework. It only takes some minutes and is for free.
For more informatione please contact Helene Fritzsche.

More

>> Up to 5 tools of your choice compared at a glance

>> SOMEMO VI-2012 Results

Evaluation Results I-2013 for LexisNexis (PDF)

Evaluation Results XII-2012 for LexisNexis (PDF)

Telecom Italia and their “Reputation Monitor Room”
active since June 2011 (Picture Credit: Telecom Italia)

Cisco and their “Social Media Listening Center”
presented in October 2012 (Picture Credit: Cisco/Davythe Dicochea)

Nestlé and their DAT – Digital Acceleration Team
presented in October 2012 (Picture Credit: REUTERS/Denis Balibouse)

How will your room/center/team look like? Do you know further examples? Looking forward to recieving your comment!

Evaluation Results SOMEMO I-2013 for WebMedian (PDF)

Evaluation Results SOMEMO VIII-2012 for WebMedian (PDF)

The new interactive SOMEMO world map shows vendors by location of their headquarters. Most of vendors have regional officies, too.

Please note:
This service compares all vendors, which applied the new SOMEMO evaluation framework, which are 34 at the moment an still counting.
Information to vendors, which applied an older version and did not update their information, can only be accessed via the link-list below left.

Evaluation Results SOMEMO VIII-2012 for Bitext API (PDF)

Evaluation Results SOMEMO VIII-2012 for webfluenz (PDF)

PRINT Index™
1 Coca Cola, 2 adidas, 3 British Airways
“top performers” on base of” a quantitative analysis looking at the numbers using the PRINT™ algorithms based on more than 50 sub-metrics”
http://olympics.sociagility.com/
http://www.sociagility.com/2012/08/so-farewell-thenlondon-2012/

Brandwatch
1 General Electric, 2 P&G, 3 Samsung
based on a score reflecting “the potential reach of the buzz, the sentiment of the discussion and the level of engagement with each brand”
http://labs.brandwatch.com/mediacom/buzzboard/
http://www.mediacom.de/de/news/news/2012/07/olympic-twitter-tracker.aspx

Newsdesk
1 Visa, 2 McDonald’s, 3 Coca-Cola
“winners in terms of highest volume of news mentions”
http://www.moreover.com/blog/2012/08/13/using-newsdesk-to-monitor-olympic-coverage-wrap-up/

This means: Changing tools changes results. And it shows how important it would be to define standards for this discipline.

SOMEMO-VI-2012 (PDF) (German version)

SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 30 of them responeded during the second survey period in VI-2012. For 2 companies SOMEMO added evaluation through own observation.

Application of the SOMEMO evaluation framework ensures that those criteria which were defined as relevant are compared. Choice, definition and argumentation are result of Helene Fritzsche’s MBA Master Thesis.

SOMEMO VI-2012 shows a snap-shot of what these tools can deliver. Technologies develop very quickly. Compared to the SOMEMO I-2012 Report published in January, 84 % of vendors claimed that their software developed in certain categories.

Social Media Monitoring Tools can do much more than evaluated here, but to include all details would make evaluation too complex. Using the SOMEMO evaluation framework does not replace tests. Requirements from one company to the other are too different, to do general tests, but the framework allows to short-list tools, which can be tested afterwards.

I would like to thank all vendors who attended so far.
If you are a vendor and would like to attend, please feel free to use the online evaluation framework. It only takes some minutes and is for free.
For more informatione please contact Helene Fritzsche.

More

>> NEW: Up to 5 tools of your choice compared at a glance

>> SOMEMO I-2012 Results