SOCIAL MEDIA MONITORING

If you are still thinking about whether or not investing in social media monitoring, these examples might inspire you … a little bit. Telecom Italia and their “Reputation Monitor Room” active since June 2011 (Picture Credit: Telecom Italia) Cisco and their “Social Media Listening Center” presented in October 2012 (Picture Credit: Cisco/Davythe Dicochea) Nestlé and [...]

The Olympic Games of London 2012 (27.07. – 12.08.2012) are claimed to be the first “social games” in history. Of course, this has been a good opportunity to demonstrate the capability of social media monitoring tools. Results are promising. At the same time, they reflect the problem clients are confronted with: Findings differ – and [...]

In order to give an example on how a social media monitoring tool can be used, the Austrian vendor Sensemetric analysed buzz around the EUFA EURO 2012. The vendor tracked and analysed what Austrian football-fans discussed on Twitter, Facebook, Foren, Blogs & Co. Analysts looked for comments on the topic in the context of involved [...]

What do Austrian companies do on the Social Web? The answer was presented during a PRVA-talk in September 2011. The Top 30 focus their activities on Facebook-profiles, Twitter-acccounts, Youtube-Channels and corporate blogs. Concerning to the study, Red Bull, ÖBB, Raiffeisen, REWE Austria inkl. Billa/Bipa, A1 Telekom Austria and Swarovski register the highest traffic via Social Media. see page [...]