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SOMEMO I-2013 Results

  (German version) SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 22 of them responeded during the third survey period. Application of the SOMEMO evaluation framework ensures that those criteria which were defined as relevant [...]

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One Tool? No! A whole room!

If you are still thinking about whether or not investing in social media monitoring, these examples might inspire you … a little bit. Telecom Italia and their “Reputation Monitor Room” active since June 2011 (Picture Credit: Telecom Italia) Cisco and their “Social Media Listening Center” presented in October 2012 (Picture Credit: Cisco/Davythe Dicochea) Nestlé and [...]

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50 Vendors worldwide evaluated

SOMEMO World Map The new interactive SOMEMO world map shows vendors by location of their headquarters. Most of vendors have regional officies, too.  

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Compare Your Choice of Tools

SOMEMO proudly presents: Compare up to 5 tools of your choice and see results at a glance! Please note: This service compares all vendors, which applied the new SOMEMO evaluation framework, which are 34 at the moment an still counting. Information to vendors, which applied an older version and did not update their information, can [...]

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Which sponsor won the first “social games”?

The Olympic Games of London 2012 (27.07. – 12.08.2012) are claimed to be the first “social games” in history. Of course, this has been a good opportunity to demonstrate the capability of social media monitoring tools. Results are promising. At the same time, they reflect the problem clients are confronted with: Findings differ – and [...]

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SOMEMO VI-2012 Results

SOMEMO-VI-2012 (PDF) (German version) SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 30 of them responeded during the second survey period in VI-2012. For 2 companies SOMEMO added evaluation through own observation. Application of the [...]

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“EURO 2012″ as use-case

In order to give an example on how a social media monitoring tool can be used, the Austrian vendor Sensemetric analysed buzz around the EUFA EURO 2012. The vendor tracked and analysed what Austrian football-fans discussed on Twitter, Facebook, Foren, Blogs & Co. Analysts looked for comments on the topic in the context of involved [...]

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Brand Websites loose influence

Brand Websites loose their influence. This is one conclusion of the new UM report Wave 6 on social media usage worldwide. Compared to the last years, people tend to visit brand websites less often (2008: 85 % – 2012: > 75%) (see page 37). On the other hand, usage of social media plattforms rises. As [...]

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Market Study for Russia, Ukraine and Belarus

With the help of YouScan, SMM3 conducted a market study for the CIS countries – Russia, Ukraine and Belarus, which was published in January, 2012. The study summarizes state, trends and size of the market in 2011 on the base of 192 interviews. Although the market is quite young (more than 80 % have been [...]

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SOMEMO I-2012 Results

SOMEMO-I-2012 (PDF) (German version) SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 24 of them responeded during the first survey period in I-2012. For 2 companies SOMEMO added evaluation through own observation. Application of the [...]

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