SOCIAL MEDIA MONITORING

When companies are new to social media monitoring their questions are: How do I get into it? When and how? Which tools should we use? How much money should we invest. The answer is: This depends on how mature your company is: Stage 1: Start-up / Product development / Prelaunch As nobody knows the new [...]

Searching the best social media monitoring (SMM) tool or at least recommendations for good SMM tools, I found a lot of reviews from different authors and institutions. Looking for patterns I chose 15 of them, issued by well-known experts like Econsultancy, the Fraunhofer Institute, MasterNewMedia, RMM, Marshall Sponder, or Stefanie Aßmann. Sources can be found [...]

If you want to step into the topic of social media monitoring and measurement, SOMEMO recommends these books: Web Analytics 2.0THE basic literature on web analytics written by Avinash Kaushik, “The Digital Marketing Evangelist for Google”. Social Media AnalyticsGood overview by Marshal Sponder, “the webmetricsguru”. Previous knowledge about web analytics is helpful. Measure what mattersEasy [...]

What do Austrian companies do on the Social Web? The answer was presented during a PRVA-talk in September 2011. The Top 30 focus their activities on Facebook-profiles, Twitter-acccounts, Youtube-Channels and corporate blogs. Concerning to the study, Red Bull, ÖBB, Raiffeisen, REWE Austria inkl. Billa/Bipa, A1 Telekom Austria and Swarovski register the highest traffic via Social Media. see page [...]

Matias Roskos gathered 66 amazing social media infographis from different sources: http://www.socialnetworkstrategien.de/2011/09/more-than-50-amazing-social-media-infographics/

The Internet Advertising Bureau Austria (IAB-Austria) published 6 points companies should consider in their Social Media Guidelines for the staff: Define Social Media and goals for acitivities. Avoid public discussions about partners and clients. Dialogs should be authentic and honest. Who publishes is responsible. Give customers additional value. Social Media needs continuous engagement. http://www.iab-austria.at/wp-content/uploads/2011/04/IAB_SocialMediaGuidelines_200110404.pdf

There are more than 400 social media monitoring tools, measuring and reporting different things. Due to technological progress their features and services change permanently. Still, managers in charge have to decide which tool to implement (and pay for). It was high time to present a model, which allows to shortlist tools within short time and without the [...]

When thinking about social media monitoring, it is not the problem to find a technical solution as there are hundreds out there – even software which is free to use. The problem is that there are loads of solutions for problems no one has – and only few tools that are really useful for managers. [...]

There are different metrics to measure social media – and there are metrics delivered by social media monitoring tools which is something different. This means social media activities are not measured by social media montoring (tools) alone. Monitoring tools deliver important insights and metrics alongside with well known disciplines like controlling or market reserach. Unfortunately [...]