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Which sponsor won the first “social games”?

The Olympic Games of London 2012 (27.07. – 12.08.2012) are claimed to be the first “social games” in history. Of course, this has been a good opportunity to demonstrate the capability of social media monitoring tools. Results are promising. At the same time, they reflect the problem clients are confronted with: Findings differ – and [...]

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GfK | Social Media Intelligence

Sensemetric is a very good social media monitoring solution compared to requriements defined by SOMEMO. This year, GfK bought Sensemetric and offer it as their “Social Media Intelligence” solution. Clients will benefit from synergies. Above monitoring they offer ad hoc analysis, too. Due to the Limitations include that influence analysis is only done for a [...]

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