SOMEMO I-2013 Results

  (German version) SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 22 of them responeded during the third survey period. Application of the SOMEMO evaluation framework ensures that those criteria which were defined as relevant [...]

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Compare Your Choice of Tools

SOMEMO proudly presents: Compare up to 5 tools of your choice and see results at a glance! Please note: This service compares all vendors, which applied the new SOMEMO evaluation framework, which are 34 at the moment an still counting. Information to vendors, which applied an older version and did not update their information, can [...]

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SOMEMO VI-2012 Results

SOMEMO-VI-2012 (PDF) (German version) SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 30 of them responeded during the second survey period in VI-2012. For 2 companies SOMEMO added evaluation through own observation. Application of the [...]

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50 Vendors worldwide evaluated

SOMEMO World Map The new interactive SOMEMO world map shows vendors by location of their headquarters. Most of vendors have regional officies, too.  

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Which sponsor won the first “social games”?

The Olympic Games of London 2012 (27.07. – 12.08.2012) are claimed to be the first “social games” in history. Of course, this has been a good opportunity to demonstrate the capability of social media monitoring tools. Results are promising. At the same time, they reflect the problem clients are confronted with: Findings differ – and [...]

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SOMEMO I-2012 Results

SOMEMO-I-2012 (PDF) (German version) SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 24 of them responeded during the first survey period in I-2012. For 2 companies SOMEMO added evaluation through own observation. Application of the [...]

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Market Study for Russia, Ukraine and Belarus

With the help of YouScan, SMM3 conducted a market study for the CIS countries – Russia, Ukraine and Belarus, which was published in January, 2012. The study summarizes state, trends and size of the market in 2011 on the base of 192 interviews. Although the market is quite young (more than 80 % have been [...]

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Brand Websites loose influence

Brand Websites loose their influence. This is one conclusion of the new UM report Wave 6 on social media usage worldwide. Compared to the last years, people tend to visit brand websites less often (2008: 85 % – 2012: > 75%) (see page 37). On the other hand, usage of social media plattforms rises. As [...]

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Must have read books

If you want to step into the topic of social media monitoring and measurement, SOMEMO recommends these books: Web Analytics 2.0THE basic literature on web analytics written by Avinash Kaushik, “The Digital Marketing Evangelist for Google”. Social Media AnalyticsGood overview by Marshal Sponder, “the webmetricsguru”. Previous knowledge about web analytics is helpful. Measure what mattersEasy [...]

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First steps into happy monitoring

When companies are new to social media monitoring their questions are: How do I get into it? When and how? Which tools should we use? How much money should we invest. The answer is: This depends on how mature your company is: Stage 1: Start-up / Product development / Prelaunch As nobody knows the new [...]

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VICO Lookout

VICO Lookout offers a Hybrid tool which fullfills all SOMEMO-requirements according to the vendor. Given a very fair price a test might be interesting. Evaluation Results V-2014 for VICO Lookout (PDF)

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DeFacto

The DeFacto Social Media Monitoring by the Austria Press Agency (APA) is a mature monitoring solution from Austria. According to the vendor the tool is typically used by political organisations and large firms of all industries. Evaluation was done by the vendor. Evaluation Results SOMEMO V-2014 for DeFacto (PDF)

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Replise

Replise offers a full-service solution from Hungaria. Focus lies on features for quantitative analysis. As “there is no artificial intelligence more accurate than the insight of an expert analyst”, reports are analysed manually. Evaluation was done by the vendor. Evaluation Results SOMEMO V-2014 for Replise (PDF)

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LexisNexis® Analytics

LexisNexis Analytics delivers a monitoring solution, which delivers all required features for professional usage according to the SOMEMO Evaluation Framework but one: There is no influence analysis. Evaluation was done by the vendor. Evaluation Results I-2013 for LexisNexis (PDF) Evaluation Results XII-2012 for LexisNexis (PDF)  

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One Tool? No! A whole room!

If you are still thinking about whether or not investing in social media monitoring, these examples might inspire you … a little bit. Telecom Italia and their “Reputation Monitor Room” active since June 2011 (Picture Credit: Telecom Italia) Cisco and their “Social Media Listening Center” presented in October 2012 (Picture Credit: Cisco/Davythe Dicochea) Nestlé and [...]

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WebMedian-Inside

The WebMedian-Inside is a mature monitoring solution from Austria. All requriements according to the SOMEMO evaluation framework are fullfilled. The dashboard could be more flexible and and API would enhance  data-interfaces. Compared to the last evaluation in June 2012 the price for the basic package increased to 1.800 Euro per year. Evaluation was done by [...]

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Bitext API

Bitext API, a vendor from Spain, offers a mature monitoring solution. Therefore, their linguistic focus lies on European languages. Filter options for doublets or spam and the dashboard itself could be more flexible. Evaluation was done by the vendor. Evaluation Results SOMEMO VIII-2012 for Bitext API (PDF)

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webfluenz

webfluenz is a mature monitoring solution from Singapore. Their linguistic focus therefore additionally lies on languages, vendors from Europedo not offer.  The dashboard could be more flexible and export datafaces as well. Evaluation was done by the vendor. Evaluation Results SOMEMO V-2014 for webfluenz (PDF) Evaluation Results SOMEMO VIII-2012 for webfluenz (PDF)

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